The Sony A7SIII is Finally Official.

A7SIII has a new 9.44 million-dot OLED electronic viewfinder and a fully articulating rear touchscreen which can be flipped around a full 180 degrees so you can easily compose shots from in front of the cam.

The a7S III takes things a step further with a back-illuminated 12.1MP full-frame sensor that gathers more light and a BIONZ XR processor that is 8x faster than its predecessor.

Using 759 points covering 92% of the sensor, photographers, and filmmakers can now quickly track all sorts of fast-moving subjects with ease. Also, Sony added its phenomenal Eye AF, for humans and animals, as well as Real-time Tracking.

Record internally in 4K up to 120p in 10-bit 4:2:2 without any limits. A passive heat management structure permits 4K 60p for over an hour. The added quality of the hyper-efficient XAVC HS (HEVC) and high bit rate XAVC S-I (intraframe) codecs maintain detail and dynamic range from production through post. For better quality, the full-size HDMI port can output 16-bit raw.

Sony redesigning the A7SIII’s menu system so that it’s better organized works with touch input, and easier to see multiple layers of settings. And like other A-series cameras, the A7SIII also features in-body image stabilization (up to 5.5 stops) and compatibility with Sony’s huge lineup of E-mount lenses.

The camera has two unique combos CFexpress Type A/SD slots. With the launch of the a7S III comes a new media format: CFexpress Type A. With a small, SD-like size, CFexpress Type A cards offer more than double the speed of current SD cards, enabling higher bit rates, longer continuous shooting, and faster file transfer to your computer. So you can use either the newer, faster format CFexpress Type A or the classic, reliable SD.

The Sony A7SIII is expected to go on sale sometime in September but now Sony gave notice it will delay because of the huge orders.

Source: Sony